Digital Marketing Services
Lapisha Consulting understands that digital marketing provides a powerful opportunity to engage your target audiences directly and to generate buzz around your brand or your content. Digital marketing services from Lapisha Consulting are geared to harnessing the power of social media platforms & internet ads to meet your business objectives across paid, owned, and earned media whether you are looking for a trusted partner to support all of your marketing efforts or you are looking for additional support for a specific project or event.
Social Media Activation
Social Media Activation is the process that a brand undertakes when launching social media as a channel for the first time. Lapisha Consulting does a discovery and research process to understand your target audience in the context of social media, and research is done to identify the appropriate platforms for your brand to engage on. Once the appropriate platforms are identified, Lapisha Consulting optimizes your brand presence on the target platforms and develops an editorial calendar to launch across media types.Offerings include:
- Social Media Strategy Development
- Graphic Design
- Content Creation
Social Media Marketing
Publishing the right creation at the right time and connecting with the right influencer is about effective targeting, timing, and positioning. Lapisha Consulting’s social media marketing offerings are geared toward developing a unique voice for your brand, creating needle moving interactions with your target audiences, as well as helping your content spread and attract the citations, as well as shares that it deserves.Offerings include:
- Community Building
- Influencer Outreach
- Content Development & Linkable Assets
- Content Distribution
- Social Media Measurement
Our Internet Advertising services include designing , launching , monitoring and optimizing ads across the following ad engines;
- Google AdWords/ Ads
- AdSense etc.
We do campaign strategy analysis to determine which of Pay Per Click, Pay Per Impression, Pay Per Conversion campaigns would be effective for use in a particular marketing assignment.
Our Search Engine marketing services include;
- Search Engine Optimization for all major search engines like Google, Bing, Yahoo, Baidu etc
- Designing , Launching Search Engine Ads
- Design of Site maps and robots files
- Key word research & Keyword mapping
- Geo / Location tagging etc
Our Email marketing Services include ;
- Designing and Launching New Letter Campaigns.
- Design of Subscription Forms
- Building Email Lists
- Mail Chimp management etc